Hong Kong

Combating Counterfeits, Strengthening Cross-Border Enforcement

In Hong Kong’s fast-paced market, IP protection is a battle against counterfeits and infringement. Backed by key ordinances, enforcement relies on civil lawsuits, criminal enforcement by Hong Kong Customs, and court rulings, challenges remain with counterfeit goods from Mainland China. But the 2024 Mainland Judgments Ordinance strengthens cross-border enforcement, ensuring a future of stronger IP protection. 

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A. Legal Framework

B. IP Enforcement Mechanisms 

C. Remedies and Penalties

D. Alternative Dispute Resolution

F. Emerging Challenges 

G. Future Trends

The Authors:

Helen Tang  
Partner, East IP
[email protected] 

Helen Tang’s practice focuses on regional trademark prosecution work, strategic planning and management of international trademark portfolios; providing advice on protection and enforcement of intellectual property rights, trademark oppositions and revocations; trademark audits, licensing and acquisitions. Helen has represented multinational and Asia-based clients in a wide range of industries, including F&B, fashion, cosmetics, entertainment, personal care products, sports and leisure, pharmaceuticals, electronics and industrial designs.

Jeremy Chiu 
Partner, East IP
[email protected]

Jeremy Chiu regularly assists multinational corporations across a wide range of industries, including cosmetics, fashion and luxury goods, F&B, sports, and tech, on mainland China, Hong Kong, and global IP matters.  Jeremy has experience with trademark prosecution work, contentious trademark registry matters, online and offline brand protection, customs complaints and seizures, and drafting and advising on commercial IP documents. 

Disclaimer: The following article is intended for general informational purposes only and should not be interpreted as legal advice by East IP Limited. The viewpoints expressed herein do not represent the official legal stance of any of these firms. Consequently, the firms cannot be held accountable for any actions taken by individuals who use this article for purposes other than those for which it is intended.

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